MAXIMIZING YOUR BRAND'S POTENTIAL
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From Around the Web
November 1, 2007
The Blogger’s Guide to Indirect Selling
by Brian Clark
Does your company have a blog or are you considering creating a blog to promote your products? Brian Clark, creator of Copyblogger, addresses "problem bloggers face from a selling standpoint," and shares insights about how to tackle "readers are at different awareness levels." Click here to read the article.
October 18, 2007
Under the Hood of a NASCAR Racer
By Fred White
Okay, so this doesn't sound like your typical marketing story...I stuck it in here because it's a little fun but also because this is a good example of one type of publicity piece. I'm not sure if the writer works for Dodge or if it is just and article about NASCAR, but either way, the piece is great for the Dodge Viper. To read the entire article click here.
October 11, 2007
U.S. Trade Gap Narrowed in August,But Import Prices Rose in September
By Elizabeth Price and Brian Blackstone
Things are not looking so bad for US Industrial manufacturers as US exports continue to increase. To read this article from The Wall Street Journal Online click here.
October 4, 2007
They Shoot Good Ideas, Don't They?
By David R. Butcher
Are you sticking to what has worked before and ignoring new ideas that could be something great because your are afraid to put your neck on the line? David Butcher examines the "why?" behind crushed creativity and how to get past it. Click here to read the full article.
September 26, 2007
Practical Guide to Website Key Performance Indicators (KPI's)
by Julie Mason on Search Engine Journal
Julie Mason helps us cut through the "seemingly endless" factors to consider when analyzing website performance and focuses on 4 common measurements. Click here to read the full article.
September 20, 2007
Branding Basics for Industrial Marketers
from The Industrial Marketer
In this article, The Industrial Marketer looks at branding as "relationship building," and examines how perception affects loyalty, credibility and commitment. Click here to read the full article.
September 13, 2007
The 'Secret Recipe' for PR Success
This article is good for getting the basics about doing good PR. Click here to read it!
August 28, 2007
Chinese Goods Get a Bad Name
by Wendy Braanker
Problems with Chinese products not limited to US market. Read this short article from Radio Netherlands that examines poor inspection and costing pressure behind faulty goods.
August 22, 2007
What Engineers Want - and How You Can Deliver It
from The Industrial Marketer
This is an informative Q & A article with an engineer about how to reach engineers. Read the article.
August 9, 2007
Engine Marketing: Outsource or In-House?
An article from Market Profs discusses benefits of outsourcing SEM services and asserts "marketers who outsourced SEO saw a 110% lift in overall site traffic within six months, whereas in-house saw a 73% lift (MarketingSherpa)." Read the entire article.
July 31, 2007
Click Fraud Goes Viral
Andy Greenburg at Forbes.com
Is fraud really a cost of doing business. Andy Greenburg reports that most marketers believe it is and that click fraud is on the rise again. Google says the fraud is "immaterial." Read the article.
July 18, 2007
Weak Dollar Blows a Strong Profit Tailwind
Weak US dollar makes buying US products more appealing overseas and US manufacturers are reaping the benefits. Check out this article.
July 11, 2007
Useful Commute: The New Rules of Marketing & PR
Listen to this 8 minute podcast with David Meerman Scott, author of “The New Rules of Marketing and PR,” about leveraging the power of blogs, podcasting, viral marketing and online media to reach potential customers and buyers. Click here for more.
June 26, 2007
The Buzz About WOM
by Seana Mulcahy
Read how marketers are attempting to create a new marketing term for good old fashioned PR.
June 18, 2007
Google Legal Out To Change Web Law
by Ross Fadner
June 12, 2007
Tech Buyers Go Deep For Information and Bite on White Papers
Center for Media Research
Read how B2B buyers "use multiple channels during their search," how offline content increases online activity, and scan "3 to5 pages of search results."
June 5, 2007
Where Do Your Leads Come From? Ten Questions to Ask.
by Lisa Zocco
Get better at tracking your leads. These ten questions take about 3 minutes to ask and get answered.
May 30, 2007
Why Public Relations And SEO Should Become Best Buds
by Mike Bradbury
Read this article that looks at the yin and yang of online promotion.
May 21. 2007
Shedding Some Light On B-To-B Purchasing
By Gord Hotchkiss
Read this article that examines influencers in purchase decisions among "user buyers, technical buyers, coach buyers and economic buyers."
May 14, 2007
Advertising Be Banned?
Could you imagine if the City of New York banned advertising in Times Square? How about advertising in all public spaces?
Read more of this article that looks at how on city banned public advertising.
May 2, 2007
Record Number of Visitors to Newspaper Web Sites in First Quarter
from Center for Media Research - Daily Brief
Read about how newspaper "Web site visitors generated nearly three billion page views per month throughout the quarter."
April 23, 2007
The Dangers Of Playing Monopoly
Concerns are growing about Google's increasing influence over media -- and for good reason.
Read more of this article (You definitely want to read this!)
April 16, 2007
How To Choose An Article Submission Service
BUILDING YOUR LIST AND ADDING prospects to your sales funnel with article submissions is among the hottest sales-lead-generation trends on the Web today. However, the article submission process is one of the most tedious tasks possible. That's why many authors, experts and businesses choose to outsource their article marketing efforts.
March 30, 2007
Practical Applications For Your Extra Conference Totes
How many marketing-conference tote bags do you have piling up in your office? Be honest, you know what I'm talking about! They're usually made of canvas, and are messenger, mailman or backpack style.
February 4, 2007
PDFS Are Evil, Lazy, Slothful and Sinful
By Gerry McGovern
PowerPoints are the curse of the intranet, and PDFs the curse of the Web. PDFs reflect print thinking. On the Web, we need web thinking.
1. Abundance; abundant quantity.
2. A great quantity or amount.
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